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  • hannaabideen 27w

    Autumn gale flew through her mind aimlessly,
    Zarah walked along the quiet and still shallow brook.
    All autumns are not dark rich orange!Some take shades of red, purple and brown.January's fresh breeze embraced red maple with brilliant foliage. Zarah moved her long crimson duppatta avoiding her brownish hair.
    Season turned her autumnal face, which made her dumb watching how dead leaves dancing on the windy day.Hossain accompanied the aesthete.

    He folded my eyes and whispered in my ears secretly "Do you love caterpillars ?"
    Before I respond he took my hands and moved a bit closer looking deeply into my hazel eyes, which he is always been fond of. I lowered my gaze and said "yes I do."
    "How much you love a caterpillar?" He asked.
    I have not been expecting such a question from Hossain as he has never asked me something like that earlier.
    He pointed his finger to a milkweed leaf where there are two caterpillars in their journey, evolving with grace to be handsomely colored butterflies with large scaly wings.
    "It's a good luck to see caterpillars I believe! Are they poisonous ?" I asked.
    "Not sure. Some are, I heard from Ammi." Hossain clarified.
    I looked into his black eyes through the pashmina duppatta while purple fabrics in it attempted to touch my chin.He brushed my straight long hair and touched my fingers and quietly hold my hands.
    We went to the out house near "Ivy" garden.
    He closed the door when I got entered. It was my only favorite place in his home. Broken rays of sunlight was blocked there. Still it's visible sunlight is peeping through a hole in the brick wall. Mixed aromas of aster, ranunculus, gerbera dahlias and so on hit my nose hardly.
    His hands untied my hair.
    "Zarah, love is the language of heart, what's the chemistry between I and you ?" He asked.
    I was a bit elated yet perplexed. Is he about to say what happened in between Zareen and him ? Or wanted to know the depth of my past ?
    "..You are a gem."He gazed at my shoulder.
    Hossain's eyes fell in love with my eyes again.
    I giggled and stepped back intensionally.
    He moved a step ahead whispering "You look drop dead gorgeous today..!!"
    the knocking sound stopped until Hossain opened the door.
    Zoya and Haya was knocking the greenish door I guessed.
    "Oh shit! Everywhere you are..!!"
    Hossain opened the door suddenly and shouted at them.
    Both the little girls ran towards me. Their lips widened with utmost happiness when they saw me.
    I am a new member of their grand family.
    Second wife of their dad Abdullah Hossain.
    They came to share me their candies as they consider me as a true friend, who plays with them almost all the games.
    I saw Hossain left the out house.
    I, Zoya and Haya used to stay there for hours playing with Teddy bears and Barbie dolls.
    I find happiness in my countenance when both these twin adorable kids are around me.
    We started playing Haya's favorite play hide and seek.
    In the middle of our game, my painful thoughts again put me down which arose like a forest fire burnt the whole forest down.
    I asked them to stop playing.
    "Let's stop playing. Your Ammi would not find you at home."
    They never insisted me to stay there anymore.
    I love both of them so much, they indeed respect me and which sometimes even reflected their fear towards Hossain.

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    Autumnal face

  • hannaabideen 27w

    I painted sunset for the first time
    when you left me alone to cry.
    I bloomed like a gulmohar
    Even during summer of my life.

  • hannaabideen 27w


    She flaunted her body and got out of the bed
    Anklets were a rhythm to her long untied hair
    She sipped a hot tea and lowered the glass tumbler.

    She zipped the blue blouse and looked at the mirror
    And applied crimson lipstick on her thin pale lips
    She sighed at the futile dreams and smiles.

    If she is a poet
    She would pour despair
    On a piece of brown paper.

    If she is an artist
    She would sew a lament in verse
    On the blank canvas of the universe.

    She is neither a poet nor an artist
    Attempting to rub hues of dark past,
    Who was seized by a beast to satisfy his lust.

    She flew from the pervasive black ashes
    To step out of nakedness
    Still carries the curses of her villagers.

    They labelled her a prostitute
    Lady silhouette behind the door with mournful eyes
    Concealed tears trickled from the corners of eyes.

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  • hannaabideen 27w


    "Just leave this black pepper here" one said
    When everyone rush to go to playground
    Girls giggled and boys babbled over mere skin color
    Mysterious history passed his way once again

    The present rush through the void past
    In the endless rollercoaster ride
    Which already created a funeral in his heart
    He was burned out by bitter words and sights

    As the voices in coriddor goes out
    He came out of class fourth and
    Looked beyond the painfully blue sky
    Awaiting darkness to fill up her body

    He suddenly turned when a shadow embraced him
    That was his beloved white teacher Alice.
    He shed tears and asked "Is my heart black?"
    "No one owns the world!"she solaced.

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    Who owns the world ?

  • hannaabideen 27w

    Dear ME, you are ALONE

    Yon rich sky with the fire of the setting sun
    Reminded me of an old chaotic day.
    when I was in standard sixth,
    We were on our way home.

    I dragged my overcoat over uniform
    And said one of my friends
    : "It's my birthday on the next day".
    She then wished me "today is yours!"

    I tried to correct her and got perplexed
    And finally reached out to the point.
    My birthday was on that same day but
    Thought that was on the very next day.

    I couldn't wait to get home
    Fair thoughts crossed in my mind,
    How would they surprise dear me ?
    And rejoiced on what the special day brings.

    I closed my eyes with wings of elation
    And entered my home of joy.
    I started to count one, two, three
    And opened my eyes slowly.
    Sweet caramel cheesecake was missing!

    Why did the lord offer me a sip of sorrow ?
    Ever since that day a life lesson happened
    My penchant over celebrations was no more.
    Lonesome soul turned with heavy eyes.
    Out of the battles of emotions I used to
    Recollect and console myself to an extent.

    My parallel ribs felt like an empty cage
    Coerced to hold a beating heart
    that's all I was for some moments
    Memories with wrinkled faces frowned at me
    In search of hymns from graveyards.

    Someday I would leave a piece of poetry
    With silence and the taste of death in silence.
    I turned to observe whether the flower was alive or not.
    Scent of dead flowers fascinated me and
    Murmured "who'll accompany you in the afterlife ?"

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    Dear ME, you are ALONE

  • hannaabideen 28w


    Bidding adieu to withered leaves of autumn,
    I praised the vermilion hues of the season.
    Nightingale inched away as I approach,
    Unrhymed verses of life hit her with rocks.

    Melodious song of the wandering bird
    Etched agony in the quill of sorrow again
    She creeped like a snail with damaged wings
    Did she not solve the chaos of life ?

    I pushed my wheelchair towards her
    And took her on my empty hands
    Wouldn't she smell the dried rose petals
    Inside the vintage journal placed in my lap ?

    Blood bursted out through brown bright skin
    Her body bloated and puffed up with pain
    Heavier heart with drooping wings made
    My quill pour an abode of sorrows in paper

    Autumn sorrow never settles again left a scar
    A voice of nature fell into divine silence
    Conflicting emotions welled up in my eyes,
    By and by tears blurred my vision.

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  • hannaabideen 29w

    വന്യമായ ആ ജീവി ഇരുട്ടിൽ കാമം തീർത്ത് എന്നെ ആധിപത്യത്തിനുള്ളിൽ പൊതിയും, പുലർച്ച സമയം വെളിച്ചം മുറിക്കുള്ളിൽ നിറയുന്നതിനു മുൻപെ അയാൾ മനുഷ്യരൂപത്തിൽ മുറിക്ക് പുറത്തെക്ക് പോകും.അയാളുടെ കരങ്ങളിൽ ഞെരിഞ്ഞു തീരുകയായിരുന്നു.ശരീരം ആസകലം വേദന കൊണ്ട് ഞാൻ പിടയും.അയാളുടെ സാന്നിധ്യം കാൻസർ പോലെ എന്നെ കാർന്നുതിന്നു കൊണ്ടെയിരുന്നു.

    ഇരുട്ട് നിശബ്ധതയുടെതാണ്, ഒറ്റപ്പെടലിൻ്റെതും. എനിക്ക് ചുറ്റും നിറച്ച ഇരുട്ട്,എൻ്റെ വാക്കുകൾ അടിച്ചമർത്തപ്പെട്ട മുറി, എൻ്റെ മുന്നിൽ കൊട്ടിയടക്കപ്പെട്ട വാതിലുകൾ എല്ലാം എനിക്ക് പരിചിതമായി കഴിഞ്ഞിരിക്കുന്നു.മുറി വിട്ട് പുറത്ത് പോവാൻ പോലുമുള്ള ധൈര്യം ക്ഷയിച്ചിരിക്കുന്നു.
    അത് മനസ്സിലാക്കിയാണയാൾ മുറി അടച്ച് പൂട്ടാതെ പുറത്ത് പോവുന്നത്.ഭക്ഷണമില്ലാത്ത നാളുകളെൻ്റെ വായയടപ്പിച്ചു.മുറിക്കുള്ളിലെ പീഢനം എന്നെ തളർത്തുകയായിരുന്നു.

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    Part - 2


  • hannaabideen 29w

    അവൻ്റെ വന്യമായ സ്പർശനങ്ങളിലെക്കുള്ള എൻ്റെ ഓർമ്മകളുടെ പലായനം മോചനമില്ലാത്ത തടവറ പോലെ എൻ്റെ പ്രതീക്ഷകളെ ശിഥിലമാക്കുന്നു.
    അതെ.. ആർക്കും നിഷ്പ്രയാസം എപ്പോൾ വേണമെങ്കിലും കടന്ന് വരാനും അകന്ന് പോവാനും സാധിക്കുന്ന എൻ്റെ കഥയാണ് "എൻ്റെ ജീവിതം"!

    ഞാൻ സത്യമെങ്കിൽ വെട്ടമായുള്ള,വിപ്ലവമായുള്ള പരിണാമം നാട്യങ്ങളും നടനങ്ങളും അരങ്ങേറുന്ന മണ്ണിൽ വാക്കുകളുടെ ഇന്ദ്രജാലത്താൽ അപ്രത്യക്ഷമാകുമോ ?
    രാത്രിയുടെ യാമങ്ങൾ ഇരുട്ടിനെ വാരിപ്പുണരുമ്പോൾ തോരാതെ പെയ്ത് ഒടുങ്ങുകയായിരുന്നു കണ്ണീര്, ആ ഉറ്റി വീഴുന്ന ഓരോ കണ്ണീർ തുള്ളിയെയും മറച്ചുവെച്ചുക്കൊണ്ടിരുന്നതും ഇരുട്ട് തന്നെ - ഭയാനകം!
    മായമുള്ള മനസ്സുകളിൽ മായാജാലമുണരുമ്പോൾ ഇരുട്ടിലെക്ക് വഴുതാത്ത പകലിനെ ഭയക്കുന്ന മുറിവുകൾ അധികരിച്ച് വരികയായിരുന്നു.എരിഞ്ഞു തീരുന്ന ആത്മാവ് മുറിക്കുള്ളിൽ കിടന്ന് അലറുകയായിരുന്നു..
    അതെ ഉച്ചത്തിൽ.ഉച്ചത്തിൽ തന്നെ.
    കൈയിലെ കെട്ടയിഞ്ഞിരിക്കുന്നു. ഞാൻ വായിൽ തിരുകിയ തുണിക്കഷ്ണം പതുക്കെ പുറം തള്ളി.

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    Part - 1


  • hannaabideen 33w

    ഈ നിശബ്ധത നീ എനിക്ക് ചാർത്തി തന്ന ഒരു അലങ്കാരമായിരുന്നില്ലെ ?
    എനിക്ക് തീർത്തും അപരിചിതമായതൊന്ന്..
    ഇന്ന് എൻ്റെ നിശബ്ധത നിന്നെ അലട്ടുന്നുണ്ടോ ?

  • hannaabideen 33w


    Membership strategy
    Competitive advantage

    Investing in sustainability �� supply chain


    ��membership is micro-targeted consumers
    (Specifically for a community)

    3 things to keep in mind ��

    ☢️ To prevent reverse network effects.

    : Scale⬆️-Quality of platform/service ⬇️
    : New users join⬆️-Value for existing users⬇️
    : FB become overcrowded-many left(utility⬇️)

    To prevent this,micro level membership Focusing on a specified customer's Community for keeping brand's value high.

    ☢️ To maintain a high signal-to-noise ratio.

    : When our marketing dashboard is
    Overloaded with data,the random noise
    Generated by superfluous gives us a signal
    For noticing irrelevant data.

    ☢️ To maintain a specified customer's
    Community and overdeliver for them.

    : Maintaining a micro level specified
    Customer's community
    Giving more priority to them(offerings)
    Overdeliver them first
    Brand value keep
    {This is what the company/club needed
    And through this,customers try to get a
    Value/an attention in public.}

    To make this more clear I'll give 3 examples ;

    ⏸️ The fashion basics retailer Uniqlo keeps
    Itself fresh and relevant to trend-consious
    Customers through collaborations with a
    Range of fashion and streetwear
    Designers,artists,furniture designers and

    ⏸️ IKEA recently released a line of furniture
    Specifically for its gaming community.

    ⏸️ "Creative club" is a free membership
    Program of Adidas,this gives selected
    (Specified) customers access to "the best
    Of Adidas" like vouchers,discounts and
    Free shipping.
    _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _


    I'll elaborate this by giving major examples��

    ☢️ Häagen-dazs was launched in 1960's by
    2 polish-jewish immigrants living in New
    York City.

    The fact is that this term/word has no meaning in any language ��

    But this European sounding name gave
    Cultural biography to a brand trying to stand
    Out in the saturated ice cream market and
    Turned a mundane product into an
    Aspirational one.
    Linking consumers desires into old world
    Artisanship and sophistication (vintage)

    ☢️ Before 1999,the "Centurion amex" was just
    An urban legend.. only mere urban legend.

    But the turning point in it is that when
    American Express launched the black card
    Of that invitation card with no credit,it
    Become the company's best brand
    ie,myth become reality.
    _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _


    Taking in account how the network marketing Business run... the individuals get connected,
    They form teams within the group,this chain Will develop when they bring more people to The team,infact into the group.Hence this
    Strategy is signifying how this strategy of Connecting members to one another in Person or virtual grow stronger bond and keep Them sticky to the team.

    This example can assure how beneficial is this strategy by connecting people and make them more reliable to the platform/company.

    Two more examples in below

    ☢️ "Poshmark's posh'N Sips" - These local
    Events give sellers the opportunity to
    Share their experiences in inventory
    Management,customer service,
    Photography tips etc.This is to learn from
    Their peers and get the connection
    Stronger which is beneficial in working.
    In fact,this working is not only for their
    Self-improvement/personal development,
    But also for the company's progress.

    ☢️ "Fitbit" - encourages its members to
    Coach one another in exercise regimes.

    ☢️ "Lingerie brands lively" has been
    Hosting get-togethers that promote the
    Idea of supporting the community of
    Women and empowering women.
    (In this all customers are women)

    Connecting more members and involving themselves into this is the strategy here we discussed.
    Moving to the next ..
    _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _


    ☢️ Research shows that consumers prefer
    Small repeated gains and incremental
    Rewards over infrequent ones.
    So the membership strategy should offer
    Maintenance or a steady working.

    ☢️ Yoox net-a-porter doubled its personal
    Shopping and client relations team to
    More than two hundred,across locations in
    New York,California,London,Dubai and
    Hong Kong.
    1️⃣Customers who use "join the club" service
    Are able to call on stylists 24/7,
    2️⃣Preview and reserve items on the site
    Before they go live on the site,
    3️⃣Customize items,
    4️⃣Attend virtual talks and
    5️⃣Designer events.

    These provisions are given for ensuring their maintenance!
    (This'll also improve the working of Customers for the growth of company's
    Brand recognition and its value)
    _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

    I should use a relatable quote here ;
    "Tell me and I forget.
    Teach me and I remember.
    Involve me and I learn !"
    - By Benjamin Franklin.

    In summary,Involving people and giving them A Membership can make people more
    Loyal to the company.
    In the modern aspiration economy,people Develop true brand affinity only when it gives Them a sense of community.
    Done right,membership strategies are an Effective way to achieve the goal.

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    Marketing strategies