6. Keep paragraphs short
Look at any newspaper and notice the short paragraphs.
That’s done to make reading easier, because our brains take in information better when it’s broken into small chunks.
In academic writing, each paragraph develops one idea and often includes many sentences. But in casual, everyday writing, the style is less formal and paragraphs may be as short as a single sentence or even a single word.
7. Eliminate fluff words
Qualifying words, such as very, little, and rather, add nothing to your meaning and suck the life out of your sentences.
It is very important to basically avoid fluff words because they are rather empty and sometimes a little distracting.
Mark Twain suggested that you should “Substitute damn every time you’re inclined to write very; your editor will delete it and the writing will be just as it should be.”
8. Don’t ramble
Rambling is a big problem for many writers. Not as big as some other problems, such as affordable health insurance or the Middle East, which has been a problem for many decades because of disputes over territory. Speaking of which, the word “territory” has an interesting word origin from terra, meaning earth.
But the point is, don’t ramble.
9. Don’t be redundant or repeat yourself
Also, don’t keep writing the same thing over and over and over. In other words, say something once rather than several times. Because when you repeat yourself or keep writing the same thing, your readers go to sleep.
10. Don’t over write
This is a symptom of having too little to say or too much ego.
Put your reader first. Put yourself in the background. Focus on the message.
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11. Edit ruthlessly
Shorten, delete, and rewrite anything that does not add to the meaning. It’s okay to write in a casual style, but don’t inject extra words without good reason.
To make this easier, break your writing into three steps: